A preview of what advertisers have in store for you this year while New England takes on Philly.
The New England Patriots are set to clash with the Philadelphia Eagles at Super Bowl 52 this coming Sunday, February 4th and, as usual, companies are spending millions on advertising. $5 million per 30-second spot to be exact.
Fortunately, you can check out the bulk of the ads ahead of time – or at least a teaser for what’s to come – as many businesses have gotten into the practice of releasing them early. This year’s crop features celebrities such as Chris Pratt, Peter Dinklage, Morgan Freeman, Danny DeVito, and Cindy Crawford – who’ll be recreating her famous 1992 Pepsi spot, alongside her son Presley Gerber.
Plus, there are some trailers for new TV shows dropping. Already you can catch, below, a preview for Tom Clancy’s Jack Ryan, starring John Krasinski, along with Syfy’s Krypton and Hulu’s Castle Rock.
We’ll be updating this story as more of the ads are released (or in some cases, the full versions of ads, where a teaser is put out ahead of time), so make sure to check back to see what’s new!
Tom Clancy’s Jack Ryan Trailer
Castle Black Super Bowl Trailer
Krytpon Super Bowl Teaser
“The Perfect Fit” with Chris Pratt: Michelob ULTRA Super Bowl 52 Commercial
“I Like Beer”: Michelob ULTRA Super Bowl 52 Commercial
Marvel’s Black Panther: Lexus Super Bowl 52 Commercial
“Doritos Blaze vs. Mtn Dew Ice” ft. Peter Dinklage and Morgan Freeman: Super Bowl 52 Commercial
“This is the Pepsi”: Pepsi Super Bowl 52 Commercial
“Make it Happen” with Keanu Reeves: Squarespace Super Bowl 52 Commercial
“Stand By You”: Budweiser Super Bowl 52 Commercial
“Did Alexa Lose Her Voice?”: Amazon Super Bowl 52 Teaser
“Alexa Loses Her Voice” with Anthony Hopkins/Cardi B: Amazon Super Bowl 52 Commercial
“Redemption” with James Cromwell: PETA Super Bowl 52 Commercial
“Wow” with Bill Hader: Pringles Super Bowl 52 Commercial
“Human” with Danny DeVito: M&Ms Super Bowl 52 Commercial
“The Wonder of Us”: Coca-Cola Super Bowl 52 Commercial
“Best of U.S.” with Lindsey Vonn: Winter Olympics Super Bowl 52 Commercial
“Peyton Manning: Vacation Quarterback”: Universal Resorts Super Bowl 52 Commercial
“The Only Man Whose Bleep Don’t Stink”: Febreze Super Bowl 52 Commercial
Skittles is breaking away from the pack a little bit with an exclusive Big Game commercial that will only be shown to one teenage fan in Canoga Park, California named Marcos Menendez. Here are two teasers though.
“Sandwich” with David Schwimmer: Skittles Super Bowl 52 Teaser
“Being” with David Schwimmer: Skittles Super Bowl 52 Teaser
“The Bud Knight”: Bud Light Super Bowl 52 Commercial
“Who Wouldn’t?” with Tiffany Haddish: Groupon Super Bowl 52 Commercial
“Taps” ft. Matt Damon: Water.org/Stella Artois Super Bowl 52 Commerical
“#GuacLife” with Chris Elliott: Avocados from Mexico Super Bowl 52 Teaser
“Bubble Dome Riot”: Avocados from Mexico Super Bowl 52 Commercial
“#JACKvsMARTHA”: Jack in the Box Super Bowl 52 Commercial
“Do the Math”: Sprint Super Bowl 52 Commercial
“Feel Something Again” with Steven Tyler: Kia Super Bowl 52 Commercial
Matt Fowler is a writer for IGN and a member of the Television Critics Association (TCA). Follow him on Twitter at @TheMattFowler and Facebook at Facebook.com/MattBFowler.